About Us
Our Story
Twenty years ago, Aurora Dublin began with two Irish sisters, Aoife & Niamh, and a simple belief, clothing should help women feel confident, comfortable, and effortlessly elegant.
What started as a small dream slowly took shape through long days, late nights, and a lot of learning along the way. With limited resources but endless determination, Aoife & Niamh focused on creating pieces that felt soft, timeless, and easy to wear, clothing made for real women and real lives.
From the very beginning, Aurora Dublin was built on care, honesty, and a deep respect for the women who chose to wear our pieces. Every step forward was shaped by trust, perseverance, and the growing community that believed in two sisters and their vision.
Our Approach to Quality
Quality has always been at the heart of everything we do.
We carefully select fabrics that feel gentle on the skin and are made to last, choosing timeless silhouettes over short-lived trends. Each piece is designed with attention to detail, balancing comfort, practicality, and refined style, so it fits naturally into everyday life.
Our goal has never been fast fashion, but thoughtful clothing you can return to season after season.
Growing Together
As the world of fashion evolves, so do we.
Aurora Dublin continues to grow and adapt, embracing new ideas and more responsible practices, while staying true to the values that shaped us from the start. Our collections are designed to evolve alongside you, reflecting real moments, real needs, and real confidence.
Built Around You
At the heart of Aurora Dublin is our connection with you.
Your feedback, stories, and loyalty guide our decisions and inspire our collections. Every piece is created with real women in mind, women who value comfort without compromising on style, and who want clothing that supports them in everyday life.
Looking Forward
Twenty years later, Aurora Dublin continues its journey with the same focus it began with, helping women feel confident, comfortable, and beautifully themselves.
We’re grateful to every woman who has been part of our story, and we look forward to continuing this journey together.
With love,
Aoife & Niamh